Why the (Entrepreneurial) Future is Female

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This time of year is normally filled with stories about holiday cheer and yuletide goodwill to all. ‘Tis the season after all. No wonder that in years past, I’ve typically written about Christmas movies, business or some other jolly topic.

This year, however,it would an oversight to address the holidays without addressing what’s dominated the pre-holiday news cycle: gender inequality and sexual harassment. Everyone is talking about these things, and not just media personalities, Hollywood celebs and other high-profile individuals. (Those are the ones making the headlines!)

 

One reason why so many are talking? While public figures, in a public setting, are the ones we’re hearing about most, the reality is that sexual harassment and discrimination occur on a regular basis, even in fields like ours.

We can’t eradicate the underlying inequality from every industry by snapping our fingers, but we can do something to combat it in our own industry. Entrepreneurship, after all, is contagious. It’s a state of mind, a way of life: A good idea deserves to be launched, regardless of who is launching it. Yet the reality is so often about who gets that opportunity, and when.

Let me show you some numbers:

  • Women own only 5 percent of startups.
  • Only 7 percent of partners at top 100 venture capital firms are women.
  • Women hold only 11 percent of the executive positions in Silicon Valley.
  • Last year, venture capitalists invested just $1.46 billion in women-led companies, while male-led companies earned $58.2 billion in investments, according to M&A and venture capital database Pitchbook.

How do we, as entrepreneurs and business owners, help address this national issue? How do we address the gender gap in our own midst, in entrepreneurship? And what does a middle-aged, white man know about this gap to begin with?

I’ll start by admitting that I’m not an expert in the topic, but as a student of human nature, I see that the tools o combat this are right in front of us — if we know where to look. Here are some steps we can take.

Set goals.

Rome wasn’t built in a day and the issue of gender parity won’t go away in a week, a month or even a year. Set a goal. For example, Oath CEO Tim Armstrong said during a cable TV news interview that his mission was to fill at least half of his company’s leadership positions by 2020 with women.

He also said that Oath (a company that was born from the merger between AOL and Yahoo!) is “roughly [at] the 30 percent [level] right now.” He said he wanted to achieve his goal of 50 percent female leadership by promoting from within and creating new positions in areas where women can lead.

He said that his initial plan was to launch a new company within the Oath umbrella, where all leadership positions would be filled by women. In fact, the entire company would employ women.

His plan seemed flawless until he had a conversation with none other than feminist icon Gloria Steinem.

She reminded him that women don’t need a separate workspace — quite the opposite, actually. She pointed out to Armstrong that business owners at all levels need to take more risks within their own ecosystems, as companies perform better where men and women can work side by side.

According to a McKinsey report, companies in the top quartile for gender diversity are 15 percent more likely to outperform above average, financially, within their industry.

At my own company, I’ve hired more women than men. I know what they’re capable of and I’ve taken steps to empower them to make decisions. One of those steps involves my response when someone asks me a question.

“I will not do the work of my very talented team,” I sometimes reply. That means that I want those team members to make the decision. If their decision ends up being wrong, it’s a learning experience. (More often than not, my team makes the right decision.)

Ensure equal access to capital.

Despite many advances in gender equality, it’s still an old boys network in terms of financing and investing in startups. A study by Harvard Business School found that investors prefer entrepreneurial ventures pitched by men. The study also took a look at video pitches and found they were twice as likely to get funded when they were narrated by men.

This doesn’t even make sense to me. If it’s a good idea, with a good business plan — fund it!

A quarterly report by Fundera found that female entrepreneurs on average ask for roughly $35,000 less in financing their small businesses than men. The report also found that across the board, women entrepreneurs get offered smaller loans (2.5 times less money), than men do.

Because it’s so hard to get funding from VCs or angel investors, especially female-led startups, many organizations have taken steps to address these challenges. Companies like Watermark, SheWorx, Merge Lanes and BBG Ventures, to name a few, are making it easier not just to acquire capital, but to access it as well.

Despite women-led businesses being the fastest growing segment of entrepreneurship, they still comprise a small percentage of companies funded by VCs. Some blame this on under-representation of women’s businesses, but I think that statement is a cop-out. As I’ve said before, good ideas aren’t a monopoly for one segment of the population to own.

In my own company, I encourage anyone with an idea to step forward — whether it’s the president of the company or the intern. A good idea from a female entrepreneur deserves the same shot at funding as any other good idea from a male colleague.

Share the spotlight.

Earlier this year, I attended a conference in New York City. Throughout the conference, I noticed that the majority of the panels were all-male, and I thought to myself, “Why isn’t there a woman on that panel?” Our company does a lot of events throughout the year, so I made a mental note to tell my C-suite network team to make sure we have a diverse list of speakers and panelists at every conference and summit we do.

In fact, this problem is a prevalent one. The upcoming Consumer Electronics Show (CES), was recently called out by female tech executives for its lack of inclusion and diversity. It might be one of the largest tech events, but its keynote-speaker lineup lacked any women.

Twitter CMO Leslie Berland, in particular, took to social media on Dec. 3 to make her feelings known, tweeting, “I’ve got a long list of amazing women to hit your stage. Let’s talk. #changetheratio.” And JP Morgan Chase’s CMO, Kristen Lemkau,  chimed in, naming a long list of women innovators in “less time than it took to drink coffee.”

As a result of this backlash, the show organizers made changesto the program. And that was the right thing to do: Giving women exposure as part of a panel, as a keynote speaker or in some other visible role, helps narrow the gender gap — if only in a small way.

Make no mistake about it: The problem we face is a big one. It’s a systemic problem that none of us can change alone, but when we all work toward multiple solutions, progress happens.

Related: Dear Everyone, Let’s Kill the Phrase ‘Women Entrepreneurs’

As business owners and entrepreneurs, we need to take a good, hard look at ourselves and tackle this issue head on. We must ask ourselves, “Are we part of the problem?” And, if so, we have to fix it!