Is Your Startup Worth the Risk? 5 Questions You Need to Answer


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The art of predicting the potential of an early-stage business lies in identifying which internal and external factors will have the biggest impact on its future performance. To narrow in on those essential factors we can first boil the assessment of a startup down to understanding the upside potential on the one side and uncovering the risks on the other … Read More

6 Business Hacks to Boost Efficiency


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Every business wants to grow more each year than it did during the previous one. It often falls on employees’ shoulders to make it happen. That’s why it’s important to have a plan in place to improve workplace efficiency. Training your team is every bit as crucial as hiring the right talent and adopting new technologies. But how do you … Read More

Marketing Mistakes to Avoid in 2018


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The marketing landscape is more diverse than ever before, with marketing strategies spanning multiple channels. To stay relevant, you must conduct marketing audits from time to time. With so many tasks to execute, you might be walking a fine line and making a few (or several) blunders. At Betaout, we’ve learned that these mistakes can cost you time and money you don’t … Read More

Must-Have Qualities of a Reliable Startup Co-founder


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These days, more startups are going the route of launching with multiple co-founders and building traction on the side before eliminating the team’s full-time income. While bringing on a co-founder can increase your likelihood of success, there’s no denying that a bad co-founder can quickly sink any side project before it has time to flourish. So how do you ensure … Read More

Make Your Business More Productive


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Are you feeling overwhelmed by all the tasks you carry out as an entrepreneur? The reality is that you can automate more than you think. By taking advantage of the right tools, you can take tasks off your plate, automate the ones that remain and either delegate or eliminate tasks altogether — to start working smarter — not just harder. … Read More

Top 4 Business Investments Right Now


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Our world has become the global village. Ideas are being produced rapidly around the world, and most of them have the potential to change life as we know it for future generations. Already, we’ve witnessed amazing ideas and technologies that have shaped the way we think, interact and build businesses. You can focus solely on growing your own empire, or you can plan … Read More

Time Management Tips for Achieving Your Goals


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One of the most effective skills you can have in life is powerful and effective time management. If you’re not managing your time well, there’s no way you’re going to reach your goals at work and the life outside of it. Sure, you might make some progress. But your time management will be an uphill battle if you don’t take your time … Read More

How to Choose A Tech Stack for Your Startups


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When building a tech business, the tech stack question pops up very early on in the journey. Rightly so, as this can define how your startup is built and its chances of scaling with user growth. Do you know that the number one factor influencing the decision of a non-technical founder choosing a tech stack is also the most dangerous for … Read More

How To Overcome Entrepreneurial Stress


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Overcome Entrepreneurial Stress Entrepreneurial Stress go hand-in-hand; however, I recently had lunch with a civil engineer who helped reframe some of that work-related stress for me. During the meal, my friend talked about a bridge restoration project over a local river he was working on that presented significant challenges. The physical terrain, elevation, running water as well as other factors applied different … Read More

Reasons Why Businesses Fail


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Reasons Why Businesses Fail   Entrepreneurship is no walk in the park. In fact, the amount of new businesses fail exceed the number that succeed. That’s why it’s more important than ever to create a unique product or service that helps you stand out from the rest.   However, don’t be discouraged. If you believe in your business, passion will prevail. On … Read More